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EVENT ROI CALCULATOR

See what every event is really worth to your pipeline.

Plug in a few numbers about the events you attend or sponsor — we'll show you how fast hapily pays for itself and how much more pipeline you could be driving.

CALCULATE YOUR ROI HOW IT WORKS
Event deals and pipeline by event in HubSpot
THE FISHBOWL PROBLEM

Your booth is busy. Your pipeline report isn't.

Business cards, badge scans, and spreadsheets leave most event leads stuck somewhere between the show floor and your CRM.

Leads go missing
Conversations never make it out of a notes app — or out of the fishbowl.
Follow-up stalls
By the time a list gets cleaned and uploaded, hot leads have gone cold.
ROI is a guess
Without attribution, you can't show which events actually drove deals.
LET'S DO THE MATH

Will hapily pay for itself?

Fill in the blanks for your events. Your results update live.

FILL IN THE BLANKS
We attend or sponsor events a year, capture leads at each on average, and our average deal is worth $.
Results update as you type. Arrow keys nudge the numbers.
YOUR ESTIMATED PLAN
1 lead scan = 1 credit · ~ credits/yr
Lead Capture base/yr
Credits included
Extra credit packs ()
Total / year
THE MATH CHECKS OUT
Close just and hapily pays for itself.
NEW PIPELINE / YEAR
+
from extra leads a year (+ per event)
AT EVERY EVENT
+
more leads
+
new opportunities
new pipeline
Today
With hapily
RETURN ON HAPILY
your investment
Pays for itself by
Event 1Event
Covering the costPure upside
You spend
You get
Directional estimates based on the numbers you enter — not a guarantee of results. Pipeline assumes of extra leads become opportunities at your average deal size. The lift is based on the average increase in leads hapily customers see after using a standard lead capture tool connected to their CRM.
hapily mobile lead capture enriching a lead
WHERE THE LIFT COMES FROM

From booth to pipeline, all inside HubSpot

Capture every conversation
Scan badges and business cards on your phone — leads are enriched on the spot.
Sync straight to your CRM
No CSVs, no cleanup — contacts land in HubSpot ready for follow-up workflows.
Attribute every deal
See exactly which events drove pipeline — and prove it at your next budget review.

Questions about the math

How is break-even calculated?+

We take your estimated hapily cost (/yr — the Lead Capture base plus any extra credit packs you need) and divide it by your average deal size, rounded up. That's the number of closed deals from your events it takes to cover the cost.

Where does the lift come from?+

It's based on the average increase in leads hapily customers see after using a standard lead capture tool connected to their CRM. Your results will vary with your events and team.

Is "return on hapily" revenue?+

No — it's new pipeline created, divided by the price of hapily. We assume of extra leads become opportunities at your average deal size. How much of that closes depends on your sales team.

Does this include events we host?+

This calculator covers lead capture at events you attend or sponsor. If you host your own events too, we'd love to walk you through registration, check-in, and attribution on a demo.

What counts as a credit?+

Every lead you scan uses 1 credit. Lead Capture includes 1,000 credits a year, and the calculator estimates how many you'll need based on your events and leads.

What if I need more credits?+

You can lock in 4,000-credit bundles for $2,500 each at signature. If you run low mid-year, you can top up with a 1,000-credit packages priced at $2,500 each. Reach out to your Customer Success Manager with any questions regarding your package.

Is there a limit on users or events?+

No. Every plan includes unlimited seats and unlimited events, so your whole booth team can scan leads.

How is hapily billed?+

All packages are billed annually. The estimated plan in the calculator is a yearly total.

Ready to drive more pipeline from your events?

Let us show you how hapily can help turn conversations into ROI you can prove. Schedule a demo today!