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After the Event

Turn event activity into pipeline and revenue.

Keep momentum moving with automated follow-up, connected lead activity, and attribution that shows your team exactly which conversations, attendees, and events are driving results.

★★★★★ 4.9 on the HubSpot App Marketplace Built for HubSpot
app.hubspot.com · Attribution
PIPELINE
$1.24M
CLOSED
$420K
ROI
4.8×
Revenue by event
Flywheel Summit$680K
Field Marketing Lunch$310K
Product Webinar$250K
DEAL CLOSED WON
$48,000
Sourced: Flywheel Summit
AUTO FOLLOW-UP
318 leads routed & nurtured the moment the event ended.

The momentum shouldn't end when the event is over.

hapily keeps event activity connected from the first conversation through follow-up, attribution, and reporting in your CRM — so in-person engagement becomes measurable pipeline inside HubSpot.

100%
Of event activity attributed to deals in HubSpot
0
Spreadsheets or guesswork to prove event ROI
1
Connected view of pipeline, revenue & influence

The Payoff

Measurable revenue — and a sharper playbook for next time.

Follow-up sequence● LIVE
Thank-you email · sent
Routed to Dana
Book demo call

Accelerate lead follow-up

Automated sequences fire the moment the event ends — no momentum lost.

Acme Corp$48K
INFLUENCED BY FLYWHEEL SUMMIT

Increase pipeline influence

Connect every attendee and conversation to the opportunities they shape.

38%▲ +12 pts win rate
Event leads38%
Other leads26%

Improve sales conversion

Reps act on warm, enriched leads with full event context.

EVENT ROI4.8×
Cost$88K
Revenue$420K

Measure event ROI

See cost-to-revenue on every event with attribution built into HubSpot.

72
NPS

Strengthen future strategy

NPS, surveys, and reporting tell you which events to double down on.

$
$420K
▲ from events

Generate more revenue

Turn event activity into a repeatable, measurable pipeline engine.

Attribution & Insights

See exactly what your events are driving.

Deal and revenue attribution, event ROI, and pipeline influence — reported in real time on dashboards built right into HubSpot. Trace revenue back to the moments that mattered.

  • Deal & revenue attribution
  • Event ROI & pipeline influence
  • Custom reporting & dashboards
Learn more
app.hubspot.com · Attribution
PIPELINE
$1.24M
CLOSED
$420K
ROI
4.8×
Revenue by event
Flywheel Summit$680K
Field Marketing Lunch$310K
Product Webinar$250K
DEAL CLOSED WON
$48,000
Sourced: Flywheel Summit

Lead Management & Follow-Up

Follow up the moment the event ends.

Real-time triggers route every captured lead to the right owner and kick off follow-up sequences automatically — so interest never goes cold waiting on a CSV.

  • Automated follow-up sequences
  • Lead routing & ownership
  • Real-time CRM triggers
Learn more
Post-event workflow● LIVE
Lead routed to Dana
Follow-up email sent
Task: Book demo call
TRIGGERED IN
0:02
after capture
FOLLOW-UP EMAIL · SENT
Great meeting you, Steven!
BOOK A TIME

NPS & Surveys

Let every event sharpen the next one.

Automated post-event surveys and NPS feed straight into HubSpot — so the feedback that decides your next event lives next to the pipeline it influenced.

  • Automated NPS & surveys
  • Responses on the contact record
  • Insights to shape future events
Post-event survey
How did we do?
72
NPS · 318 RESPONSES
PromotersPassivesDetractors
SURVEY INVITE · SENT
How was Flywheel Summit?
Rate your experience

The post-event toolkit

Everything you need to prove it.

Follow up, attribute, and report — all connected to the deals in HubSpot.

Lead Management

Route, own, and nurture every captured lead.

Attendee Follow-Up

Automated sequences that fire the moment the event ends.

NPS & Surveys

Post-event feedback synced to the contact record.

Deal Attribution

Tie every closed deal back to the event that sourced it.

Reporting & ROI

Live dashboards on cost, pipeline, and revenue.

Keep the flywheel turning

You proved the ROI. Now plan the next one.

Before the Event →

 

SCHEDULE A DEMO TODAY!

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event hapily?

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