Bigger results are decided before anyone walks in.
Plan the agenda, build your event assets, design registration, and invite the right accounts — hapily runs your whole pre-event motion on top of HubSpot. Do this well and you don't just fill seats; you set pipeline in motion before day one.
The Payoff
A stronger setup is what makes the event pay off.
The right registration flows, promotion, and pre-event experience don't just fill seats — they pull in higher-intent attendees, capture richer CRM data, and warm up your audience early. Better inputs before the doors open are what turn into bigger pipeline after they close.
Drive more registrations
Branded pages and frictionless flows turn visitors into confirmed attendees.
Increase attendance rates
Automated reminders and calendar invites keep your event top of mind.
Sell more tickets
Paid ticketing, tiers, and group orders with checkout connected to HubSpot.
Capture richer attendee data
Attendee engagement is connected to your CRM data, so you see the full picture on every contact.
Create better experiences
A strong pre-event experience gets attendees genuinely excited for the event itself.
Engage before event day
Nurture sequences and communications warm up your audience early.
Event Builder
Spin up your event in minutes — then power everything from it.
One event record drives your pages, registration flows, invites, and communications — and automatically associates every registrant and lead captured along the way. It's the foundation the whole lifecycle is built on.
- ✓One event record at the center of it all
- ✓Auto-built pages, flows, comms & Zoom links
- ✓Every registrant & lead associated automatically
Marketing & Promotion
Promote to the right people and fill the room.
Target the right accounts with smart lists, launch branded landing pages, and run invite and reminder sequences that keep your event top of mind — every send tracked back to the contact in HubSpot.
- ✓Smart lists & target-account invites
- ✓Branded, on-domain landing pages
- ✓Email & reminder sequences, fully tracked
Advanced Registration
A registration experience built for any event type.
Free or paid, a single webinar or a multi-day conference — design the exact flow your event needs with conditional questions, group sign-ups, approvals, and waitlists. Every attendee gets a polished experience, and every answer lands on the contact record in HubSpot.
- ✓Custom registration types & multi-step flows
- ✓Conditional questions & custom fields
- ✓Group sign-ups, approvals & waitlists
- ✓Self-serve attendee portal
Ticketing & Paid Events
Turn paid events into revenue, automatically.
When your event is paid, hapily handles tiered pricing, group orders, and Stripe checkout — then writes every purchase straight to the HubSpot deal, so sales and finance see event revenue land in real time.
- ✓Tiered & time-based pricing
- ✓Group orders & team discounts
- ✓Stripe checkout, synced to the deal
Sessions & Meetings
Fill sessions and book meetings in advance.
Publish agendas, manage session capacity, and let attendees pre-book meetings with your team — every choice written to their contact record before they ever arrive.
- ✓Agendas, tracks & session capacity
- ✓Attendee self-scheduling
- ✓Pre-booked meetings, synced to calendars
Coming soon
The full pre-event toolkit
Everything to set up your event for success.
Every tool runs on your HubSpot data, so nothing falls through the cracks and the attendee experience is stronger from the very first touch.
Event Landing Pages
Branded, on-domain pages that convert — built in minutes.
Communications Manager
Schedule emails and reminders that fire on CRM triggers.
Invite Manager
Send, track, and resend invitations from one place.
Registration Flows
Flexible, multi-step flows for any type of attendee.
Paid Ticketing
Tiers, group orders, and Stripe checkout — fully synced.
Session Management
Agendas, tracks, and capacity managed per session.
Pre-Booked Meetings
Let attendees book meetings before they ever arrive.
