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For B2B SaaS
Built for Growth and Retention

For B2B SaaS teams, events power the entire customer lifecycle — from generating pipeline and supporting deals to keeping customers engaged.

hapily keeps every event connected inside your CRM, making it easier to manage events at scale while every interaction builds context, proves impact, and supports growth over time.

Conferences & tradeshows

Lunch & learns

Webinars

User group meetups

Roadshows

Customer dinners & happy hours

Workshops

Field marketing activations

How hapily supports B2B SaaS teams:

Intuitive Event Builder

Spin up event pages, forms, lists, and workflows directly from the CRM so every event starts organized and ready to scale.

Learn more about Event Builder

Registration & Targeted Invitations

Use CRM segmentation and native registration to invite the right audience to each event — whether that’s prospects, customers, partners, or specific lifecycle stages.

Learn more about Registration and Invites

Lead Capture & Enrichment

Capture leads at in-person events or virtual sessions and enrich them instantly with contact and company data so sales can act fast.

Learn more about AI-Powered Mobile Lead Capture

QR Code Check-In

Track who actually attended events — not just who registered — with fast, reliable check-in that keeps attendance data accurate.

Learn more about QR Code Check-In

Surveys & Feedback Collection

Collect feedback immediately after events to understand what resonated, where interest lies, and how to improve future programming.

Learn more about Post-Event Feedback

Deal Attribution & ROI Reporting

Connect event participation back to deals and pipeline so marketing and sales can see which events influence revenue.

Learn more about Attribution & Insights

Follow-Up & Ongoing Engagement

Give sales the full event picture — attendance, engagement, session data, and resources — so follow-up is relevant, timely, and helps move deals forward faster.


 Learn more about Sales Alignment

hapily blog

The latest from the hapily team:

Stop Guessing What Your Events Are Worth And Prove Your Pipeline with Deal and Meeting Attribution Settings

Stop Guessing What Your Events Are Worth And Prove Your Pipeline with Deal and Meeting Attribution Settings

Sourced or influenced, first touch or all touch — see how hapily attributes event pipeline automatically inside HubSpot, so your events get...

Stop Guessing What Your Events Are Worth And Prove Your Pipeline with Deal and Meeting Attribution Settings
Nikki Zangardi

August 27, 2026

Stay On-Brand: Own Your Full Registration Experience with Brand Settings and Email Sending Domains

Stay On-Brand: Own Your Full Registration Experience with Brand Settings and Email Sending Domains

Your brand shouldn't vanish the second someone hits register. Now you can keep every event touchpoint yours from signup page to calendar in...

Stay On-Brand: Own Your Full Registration Experience with Brand Settings and Email Sending Domains
Nikki Zangardi

August 13, 2026

How Rebuy Turned Their Biggest Show of the Year Into Trackable Pipeline in HubSpot

How Rebuy Turned Their Biggest Show of the Year Into Trackable Pipeline in HubSpot

See how Rebuy replaced badge photos and unreliable lead capture with real-time capture in HubSpot using hapily — tying every Shop Talk conv...

How Rebuy Turned Their Biggest Show of the Year Into Trackable Pipeline in HubSpot
Nikki Zangardi

August 04, 2026

 

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