Report on your event with confidence:
Track Impact Without Manual Mapping
Every deal tied to your event shows up automatically so you can prove what your events are actually driving.
Get Visibility into Pipeline and Revenue
From registration to revenue, track every metric that matters and connect it directly to pipeline performance.
Make Smarter Decisions with Data
Use built-in dashboards and reports to spot trends, optimize spend, and plan your next event with confidence.
Attribution
Automatic Deal Attribution

Use HubSpot workflows to associate deals with events based on activity so attribution happens behind the scenes, without manual work.
Custom Card Record Views

Access deal stage, close date, amount, and more all linked directly to the event so you can measure real impact at a glance.
ROI & Expenses
Log Event Expenses

Track costs for venue rentals, travel, swag, catering, and more — right from the event record.
Monitor Net Revenue & ROI

Compare attributed revenue against expenses directly on event records
Track Expenses

See which event costs have been quoted, invoiced, or paid and who’s responsible for each line item.
Event-Level Reporting

Track the performance of your event by key metrics over time, right in your hapily event record in HubSpot.
Event Reporting Dashboard

Get a birds-eye view of the collective impact of all of your events with customizable dashboards.
Reporting Details

See which events actually impact pipeline.
No matter what your event needs, we've got you covered:
Surveys & Feedback
Collect post-event insights with simple attendee surveys and feed results directly into HubSpot for clean reporting.
Why hapily Is Doubling Down on Events: A Small Change That Brings Big Focus
We’re sharpening our focus on events — what’s changing, what’s staying the same, and why this sets hapily up for what’s next.
Nikki Zangardi
January 07, 2026
[ON-DEMAND WEBINAR] The ELG Advantage: Using Partner Data to Supercharge Your Event Strategy with Crossbeam, HubSpot, and hapily
Whether you’re planning one flagship event or a full event calendar, this webinar gives you a clearer, more connected way to plan, run, and...
Nikki Zangardi
December 22, 2025
Build It Right the First Time: Customizing Event Builder to Capture Details You Rely On
Learn how to customize hapily's Event Builder in HubSpot for a truly customized end-to-end event management experience.
Nikki Zangardi
December 17, 2025