How to Take Your Standard HubSpot Instance Further with hapily
STANDARD HUBSPOT
Upload Lists Manually for Registrations
You'll need to manually upload Lists, or integrate a Third Party App.
HUBSPOT + HAPILY
Use HubSpot Forms and Workflows for Registrations
Use HubSpot Forms and Workflows for a seamless, native registration experience.
STANDARD HUBSPOT
No Way to Handle Sessions Out of the Box
HubSpot does not have a "Session" Object, and Marketing Events do not have any kind of configurable Sessions.
HUBSPOT + HAPILY
Dedicated Session Object Makes Sessions a Breeze
A dedicated Session Object ensures each session is individually managed and represented in HubSpot.
STANDARD HUBSPOT
Registration Data is Hidden
Data for Marketing Event Registrations is hidden in the background, making it inaccessible or unusable.
HUBSPOT + HAPILY
Useful Registration Data Right at Your Fingertips
Registrant records can be used to track attendance, trigger automations, collect feedback, and build better Reports.
STANDARD HUBSPOT
Marketing Events Cannot be Enrolled in Workflows
You are limited to what you can do within the Marketing Event record itself.
HUBSPOT + HAPILY
Built-In Workflow Actions Supercharge Automations
Built-in workflow actions let you register contacts for events automatically, and tons more automations.
STANDARD HUBSPOT
No Event Associations
Marketing Events cannot be associated with any other Objects.
HUBSPOT + HAPILY
Associate hapily events to Everything
Associate events with literally anything in HubSpot, including custom objects.
STANDARD HUBSPOT
Event Record Layouts are Locked
Nothing in the record layout is editable aside from Custom Properties.
HUBSPOT + HAPILY
Organize Your Event Records to Your Heart's Content
Customize your hapily event record layout just like any other standard or custom HubSpot object.
STANDARD HUBSPOT
Events Only Use Default Report UI Cards
Customization of Report UI Cards isn't an option when you're reporting on Marketing Events.
HUBSPOT + HAPILY
Tell Your Event's Story with Custom Report UI Cards
Easily visualize registrations over time and track key event metrics.
STANDARD HUBSPOT
Integrate Third-Party Apps to Track Live Attendance
Attendance tracking can only be done via third-party app, or by manually uploading your attendee list to HubSpot after your event.
HUBSPOT + HAPILY
Built-In Attendance Tools for Every Step of the Process
hapily comes with an In-Person Tracking Module, complete with QR Code Scanning — no third-party hardware needed.
STANDARD HUBSPOT
No Built-In CMS Modules or Pages for Event Promotion
You would need a CMS developer (or at the very least, a highly-skilled CMS configurator) to build CMS Pages for event promotion and registration.
HUBSPOT + HAPILY
Built-In CMS Modules and Theme
Every hapily install comes with a CMS Theme that includes Pages for Registration, Session Details, and everything in between. The Theme Modules come pre-built to work with your hapily event records and all your event data.
STANDARD HUBSPOT
No Association Table Views for Marketing Events
If you want to see whether a Contact has attended one of your Marketing Events, you can only do so in the Timeline Events on the Contact Record.
HUBSPOT + HAPILY
Multiple Attendance Views on the Contact Record
See an associated Contact's hapily event behavior in both their Timeline Events and their Association Table on the Contact Record.
STANDARD HUBSPOT
No Lead Capture Tools for Marketing Events
HubSpot alone doesn't support any kind of lead capture for Marketing Events; you would need to custom-build that functionality.
HUBSPOT + HAPILY
Lead Capture Functionality Comes Built-In
Capture Contacts as Event Leads and track engagement for your trade shows and conferences.
STANDARD HUBSPOT
ROI Tracking is Only Available Through Campaigns
You can only track event ROI using HubSpot Campaigns, which offer very little flexibility.
HUBSPOT + HAPILY
Calculated Fields and Workflows Compile ROI Data with Ease
Use custom Calculated Fields and Deal attribution Workflows to track ROI however you need.
STANDARD HUBSPOT
Custom Reports Are Limited Without Associations
You can build custom reports based on Marketing Events, but because Marketing Events can't associate to any other Objects, detailed reporting is difficult.
HUBSPOT + HAPILY
Custom Reports Illuminate All Your Event Data
Generate reports and dashboards based on registration, attendance, engagement, completion rates, ROI and more.
STANDARD HUBSPOT
No Way to Track Event Attribution
You cannot associate Marketing Events to Deals, nor can you enroll them in Workflows... leaving you in the dark when it comes to attribution.
HUBSPOT + HAPILY
Pre-Built Workflow Actions Streamline Attribution
Our Attribute Deal to Event Workflow action connects revenue to events.
![[ON-DEMAND WEBINAR] Events That Build Trust: A CRM-Powered Approach for Professional Services Teams](https://hapily.com/hubfs/hapily-revonyx-proserv-webinar-on-demand.png)
[ON-DEMAND WEBINAR] Events That Build Trust: A CRM-Powered Approach for Professional Services Teams
Learn how CRM-powered events build trust in professional services by connecting event data with client context, ensuring seamless execution...
![[ON-DEMAND WEBINAR] Events That Build Trust: A CRM-Powered Approach for Professional Services Teams](https://hapily.com/hubfs/IMG_3395-1.png)
Release Notes | January 2026
A quick look at new feature releases, improvements, and bug fixes.
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How Enriched Lead Data Strengthens Your Post-Event Strategy
Capturing leads is easy, but enriching them is where the magic happens.
