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For Duke Corporate Education, events aren’t an add-on. They’re how the work comes to life.
Across global markets, their programs bring leaders together to learn, challenge ideas, and build real momentum. From high-touch hybrid conferences to large-scale, in-person experiences, their event strategy is ambitious by design — and expanding quickly.
But growth has a way of exposing friction.
As their programs scaled, the behind-the-scenes mechanics started to strain. Check-in was manual. Reporting required workarounds. Event data lived outside the systems teams actually relied on. What should have felt seamless started demanding too much time and coordination.
They weren’t lacking vision. They were outgrowing their tools.
That’s where hapily came in.
Across global markets, their programs bring leaders together to learn, challenge ideas, and build real momentum. From high-touch hybrid conferences to large-scale, in-person experiences, their event strategy is ambitious by design — and expanding quickly.
But growth has a way of exposing friction.
As their programs scaled, the behind-the-scenes mechanics started to strain. Check-in was manual. Reporting required workarounds. Event data lived outside the systems teams actually relied on. What should have felt seamless started demanding too much time and coordination.
They weren’t lacking vision. They were outgrowing their tools.
That’s where hapily came in.
The Challenge: Scale Without Losing Control
Duke’s Global Marketing team runs serious events.
We’re talking:
We’re talking:
- Lead With Her in London for International Women’s Month
- A 1,000-person celebration in Johannesburg for South Africa Women’s Month
- A steady rhythm of in-person, hybrid, and virtual programs around the globe
This isn’t new territory for them. Events are core to how they show up in the market. But when you move from “big” to “global and frequent,” little inefficiencies start to matter.
- Check-in that works fine at 100 people becomes a traffic jam at 500.
- Planning across spreadsheets and Slack starts to feel heavier than it should.
- Registration, marketing automation, and onsite logistics all technically work — they just aren’t connected.
“For certain sized events, a printed name tag is fine,” their Global Marketing Director shared. “But for 500+ attendees? You need a smarter system.”
They weren’t trying to overhaul everything. They just needed their event infrastructure to keep up with their ambition — and feel as polished behind the scenes as it did on stage.
The Must-Have? It Had to Be HubSpot Native
Duke already lived in HubSpot. CRM, email, automation — it was all there. So when it came to finding an event management solution, the bar was high:
It had to work inside HubSpot. Period.
That’s where hapily came in. No clunky integrations, no toggling between platforms. Just native, seamless event management right inside the tools they already knew.
It had to work inside HubSpot. Period.
That’s where hapily came in. No clunky integrations, no toggling between platforms. Just native, seamless event management right inside the tools they already knew.
“What I loved was that we could build in HubSpot itself. That’s what got me excited from day one.”
Onboarding That Moves at the Speed of Real Life
With big events on the books and no time to waste, the Duke team needed a partner who could keep up hapily delivered.
In a short sprint, they were able to:
In a short sprint, they were able to:
- Set up custom check-in flows
- Automate registration + confirmation emails
- Enable real-time name tag printing (huge!)
- Create an attendee journey that actually felt polished and personal
And because it all ran on HubSpot, they could slice and dice data, trigger follow-ups, and collect feedback without skipping a beat.
The Payoff: Less Scramble, More Strategy
With hapily, Duke didn’t just streamline logistics, they completely leveled up their event operations.
Check-ins? Automated. Data? Centralized. Team? Freed up to focus on delivering real value, not fixing formatting in Excel.
“If we can own the entire experience — from the web page to check-in to name tags — that’s a win. With hapily, we did exactly that.”
But the best part? The results.
Attendees walked away calling Duke’s events transformational and life-changing and now, with a system that actually supports their scale, the Duke team is just getting started
“Hearing someone describe our program as life-changing? That’s the goal. And event•hapily helped make it happen.”
Why It Matters (For You, Too)
If you’ve ever tried scaling events and hit a wall of disconnected tools, manual processes, and too many tabs this story probably feels familiar.
Here’s why hapily stands out:
Here’s why hapily stands out:
- It lives in HubSpot. No context-switching or 3rd party syncing.
- It’s built for scale. Whether you’ve got 50 or 5,000 attendees.
- It’s flexible. From virtual to hybrid to in-person, you’re covered.
- It’s fast. With a team that moves quickly and adapts to you.
The Real Takeaway?
Every unforgettable event needs a rock-solid foundation — and that foundation should not be a Frankenstein spreadsheet.
With hapily and HubSpot, Duke found a better way to run events that are just as operationally sound as they are inspiring.
Because when your systems support your strategy, big things happen. And better events? Just the beginning.
With hapily and HubSpot, Duke found a better way to run events that are just as operationally sound as they are inspiring.
Because when your systems support your strategy, big things happen. And better events? Just the beginning.
Whether you're tracking registrations, measuring ROI, or simply trying to understand how your events are driving revenue, hapily gives you the infrastructure to do it right — without spreadsheets or guesswork.
Request a demo to take the first step towards a smarter, more connected event management strategy!
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