Who doesn't love a good discount?
Whether you're looking to give early registrants a little incentive, reward your most loyal customers, or get a few more people through the door, a well-timed promotion can go a long way.
But not every discount needs to be a blanket offer. Sometimes you want to reward a specific audience, encourage group registrations, or give someone a reason to finally hit that registration button.
That's where our newest feature comes in!
Promo Codes are now available in hapily, giving event organizers the flexibility to create, manage, and apply ticket discounts directly within their event registration experience.
From percentage-based savings and dollar-amount discounts to targeted promotions and buy-one-get-one offers, you can build promotions around your event goals, all while keeping your ticketing and registration experience connected to HubSpot.
Promotions aren't just about selling tickets for less. They're another tool in your event marketing playbook.
Maybe you're hosting a customer conference and want to give your VIPs an exclusive discount. Or you're planning a paid workshop and want to incentivize teams to register together.
Maybe you've got an event coming up and want to give your email subscribers first dibs on discounted tickets.
With Promo Codes, you can create offers that support those goals without having to manually adjust ticket pricing or create separate discounted registration options for every audience.
And because they're built into hapily's ticket checkout experience, attendees can apply their code as they register.
Not every promotion needs to look the same. Promo Codes give you the flexibility to build discounts around who you're targeting, what you're promoting, and how you want attendees to register.
Create offers based on either a fixed dollar amount or a percentage off the ticket price.
Want to give attendees $25 off registration? Easy. Prefer to offer 20% off to early registrants? You can do that, too.
You can even create discounts for up to 100% off, opening the door for complimentary registrations, VIP passes, or special promotional offers.
Rather than applying a discount across the board, you can determine exactly which registrations qualify.
Promo codes can be configured for:
This means you can get much more intentional with how you use discounts, whether you're promoting one particular event or building offers for different audiences and experiences.
Here's where things get fun.
Promo Codes aren't limited to traditional discount offers. You can also set qualification rules that determine when an attendee is eligible to use a code.
For example:
Bring the whole crew. Encourage group attendance by offering a discount when someone registers for a minimum number of tickets. Great for workshops, training sessions, and conferences where you want entire teams showing up.
Buy one, get one. Create BOGO-style offers to encourage attendees to bring a colleague, customer, or friend along for the experience.
Make it exclusive. Reward specific audiences with discounted access to eligible tickets, whether that's a customer appreciation offer, partner promotion, or special event invitation.
Give certain tickets a little extra love. Create promotions that require attendees to purchase particular ticket types before qualifying for a discount.
Instead of treating ticket pricing as one-size-fits-all, you can use promotions to influence how people register and help support the outcomes you're trying to drive.
One of the best parts? Attendees don't always need to type in a code themselves.
Promo Codes can be applied in two ways:
That second option opens up some pretty useful possibilities for your event marketing.
Think about sending an email to your customers with an exclusive registration offer. Instead of asking them to remember a code, copy it, and paste it at checkout, you can send them straight to the registration experience with the code already applied.
The same goes for partner campaigns, targeted outreach, or promotional links shared through your marketing channels.
Less friction for the attendee. More opportunities to turn interest into registrations.
Running a promotion is one thing. Making sure it only gets used when, where, and how you intended? Just as important.
With Promo Codes, you can set clear boundaries around each offer, including:
So whether you're offering a limited-time early bird discount or reserving a special promotion for a select group of attendees, you've got the controls to manage it.
Discounts are calculated against the eligible ticket subtotal before fees and taxes, and attendees receive clear messaging throughout checkout if a code is successfully applied, invalid, expired, or doesn't meet the eligibility requirements.
No guesswork about whether an offer went through.
At the end of the day, a promo code is more than a way to knock a few dollars off a ticket.
It's an opportunity to get creative with your event strategy.
You can use discounts to build excitement around an upcoming event, encourage group attendance, reward valuable relationships, or give a targeted audience an extra reason to show up.
And now, with Promo Codes built into hapily, you can create those offers as part of your existing event registration and ticketing experience, without introducing another disconnected tool into the mix.
Promo Codes are available now in hapily!
Ready to give your next event promotion a little extra oomph?
Request a demo and see what promo codes can you do for your registration experience!