January was all about giving teams more control, better visibility, and fewer manual steps when running events at scale.
This release includes major upgrades to event setup, invites, reporting, and on-site workflows — plus a long list of fixes that make everything feel faster and more reliable. If you’re running multiple events, juggling stakeholders, or trying to understand what’s actually working, these updates are built to make that easier.
We’ve added an Event Communications step into the Event Builder so communications are no longer something you bolt on at the end.
You can now set up and manage pre-event, during-event, and post-event emails in one place, right alongside the rest of your event setup.
From there, you can:
The result: cleaner workflows, fewer last-minute scrambles, and event communications that stay aligned with the full event lifecycle.
On-site registration just got more flexible. You can now customize walk-up registration forms with required fields and property mapping — without relying on HubSpot forms. When someone registers via walk-up:
This also works at the session level, making check-ins and on-site data capture smoother no matter how your event is structured.
Invites now have a dedicated home. Invite Manager makes it easy to create, manage, and track invitation lists and emails for each event — all in one place.
You can now:
This gives teams clearer visibility into invite strategy and helps drive stronger attendance without guesswork.
For teams running global events, scheduling just got simpler.
You can now:
This reduces clutter and helps keep event setup consistent — especially when multiple people are working on the same events.
Every event now includes a built-in Event Performance Report at the top of the event record.
This report surfaces key metrics like:
It’s a quick, visual way to understand how an event is performing — without building custom reports or pulling data from multiple places.
Events and pipeline are now more tightly connected.
The new Deal List in Event Builder allows you to automatically create and manage lists of deals associated with each event.
This makes it easier to:
You can now tailor your event list view to match how your team works.
Event list columns can be added, removed, or rearranged so you can focus on the details that matter most — whether that’s status, dates, performance, or ownership.
This makes managing high event volume faster and less cluttered.
We’ve added a new Credit Usage Dashboard to give teams clearer visibility into consumption.
From one place, you can now see:
This helps teams stay informed and plan confidently as event programs scale.
We gave settings a much-needed refresh to make them easier to navigate and quicker to understand. A few highlights:
Clearer labels and helpful tooltips make it easier to know where to go (and what each setting actually does) without digging around.
Event Builder & Assets
App Events & Automation
Lists, QR Codes, and Check-In
General Stability